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Chain Partners with Tiffany & Co. to Launch “NFTiff”

Chain Facilitates Luxury Powerhouse’s NFT Drop Bringing Beloved CryptoPunk NFTs to Life

Chain Partners with Tiffany & Co. to Launch “NFTiff”

<Saint Kitts and Nevis> (August 1, 2022) Chain, the industry-leading blockchain software solution provider, is pleased to announce its partnership with Tiffany & Co. and the launch of “NFTiff,” an exclusive pendant drop for the CryptoPunk Community. This historic project will only produce 250 custom-built pendants, the design of which will be inspired by the holder’s CryptoPunk NFT. Starting Friday, August 5th, CryptoPunk owners can purchase an NFTiff Pass for 30 ETH, and select which Punk they want immortalized in the form of a gemstone, gold and enamel Tiffany & Co. pendant. Chain worked side-by-side with the Tiffany & Co. team to launch NFTiff through its suite of services.

“As a CryptoPunks holder, I saw a partnership with Tiffany as a way to make NFTs accessible to new collectors as well as strengthen the existing community that has embraced the art,” said Deepak Thapliyal, Chief Executive Officer at Chain.

NFTiff was inspired by a photo shared on Twitter by NFT enthusiast and Executive Vice President of Tiffany & Co., Alexandre Arnault. In April, Arnault captivated the world when he shared his custom 18K rose gold and enamel pendant, adorned with Sapphire and Mozambique baguette Ruby glasses inspired by his CryptoPunk #3167. This captured the interest of Chain CEO, Deepak Thapliyal, who holds an impressive collection of NFTs himself, including a distinct CryptoPunk #5822, which was acquired for 8,000 ETH earlier this year for its rare alien trait.

“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewelry designs through a fully digital experience,” said Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co.

To bring this project into fruition, Chain worked closely with Tiffany’s Team to deliver this unique piece to embrace their appreciation for the CryptoPunks art. Chain is powering the blockchain infrastructure required to support the NFTiff Gateway, which involves onboarding 250 CryptoPunk holders to redeem and mint their passes securely. CryptoPunk owners will follow a streamlined user flow that guides each buyer through securely connecting their wallets containing their CryptoPunk and selecting which Punk they want brought to life with hand selected gemstones. Each buyer is limited to three passes, which includes an engraving of the CryptoPunk edition number on the opposite side.

Once the NFTiff Pass is purchased and confirmed, each customer will receive a confirmation email and receive updates on the creation of the pendant at each step of the process. A Tiffany & Co. Artisan will then begin to design this one-of-a-kind piece and present the purchaser with an NFT render of their Punk, to act as a digital certificate of authenticity. The pendant will be delivered to each customer in the iconic blue Tiffany & Co. box on a 18k gold chain.

“Tiffany’s vision and Chain’s technologies are the perfect combination to produce a beautiful product and a secure online experience,’’ says Deepak Thapliyal.

Chain NFTs, which is Chain’s NFT-as-a-Service product, focuses on helping brands bring digital and physical collectables to life, such as the NFTiff project. This white glove service handles all aspects including design, implementation, production, minting, and consulting services. Chain used its Ledger-as-a-Service platform, Sequence, to manage the inventory and logistics of this special project.

The deadline to redeem the NFTiff pass is August 12, 2022. Tiffany & Co. estimates that the gold CryptoPunk-inspired pendant will be delivered by early 2023.

NFTiff will be available for purchase globally at nft.tiffany.com on August 5, 2022.

About Chain

Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014. Chain offers builders in the Web3 industry services that help streamline the process of developing, and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more: https://chain.com.

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