Research

Jun 29, 2023

A Look into Real World NFT Applications in 2023

In the ever-evolving digital landscape, Non-Fungible Tokens (NFTs) have emerged as a groundbreaking technology, revolutionizing the concept of ownership and value representation. As we continue on to the second half of 2023, the world of NFTs continues to evolve at a rapid pace, pushing the boundaries of innovation across various industries. In this comprehensive blog post, we will delve into the exciting and elaborate ways NFTs are being utilized in 2023, exploring their profound impact on art, gaming, collectibles, finance, intellectual property, and more.

NFTs in Art:

NFTs have completely reinterpreted the art industry, allowing artists to gain more control over their work, their earning potential, and their relationship with their audience. With NFTs, every piece of digital art can be uniquely signed and owned, ensuring its provenance and authenticity. This is a significant shift from the traditional art market, where intermediaries such as galleries and auction houses controlled most transactions. For instance, the digital artist Beeple, sold his NFT artwork titled "Everydays: The First 5000 Days" for $69 million at a Christie's auction. This transaction demonstrated the serious potential of NFTs to reshape the art market and the way artists monetize their work.

NFTs in Gaming:

In the world of video games, NFTs have introduced a concept of true ownership of digital assets, which can have real-world value. For example, the Ethereum-based game Axie Infinity allows players to breed, battle, and trade unique digital pets known as Axies. Each Axie is represented by an NFT, which verifies its uniqueness and ownership. This kind of virtual economy has disrupted traditional gaming business models in the past months, as gamers can now monetize their skills and time spent in the game, turning virtual earnings into real-world profits. We also saw a recent jump in Web3 gaming adoption from top gaming studios such as Sega, Ubisoft, and EA Sports as they begin to integrate NFTs into their gaming universes.

NFTs in Collectibles:

NFTs have revolutionized the collectibles industry by offering a new form of digital ownership and trade. Unlike traditional collectibles, these digital assets can be easily bought, sold, and traded on various online platforms, without the need for physical shipping or storage. For example, NBA Top Shot offers digital trading cards that capture iconic basketball moments. These can be owned as NFTs, creating a novel dimension to sports fandom. Each moment has a limited number of editions, adding a layer of scarcity that can increase value over time, similar to physical collectibles.

NFTs in Finance:

The introduction of NFTs in the financial sector has opened up novel investment opportunities, especially with the tokenization of real-world assets. Fractional ownership allows investors to purchase a portion of a high-value asset, such as artwork or real estate, thus democratizing investment opportunities. For example, platforms like Fractional.art allow users to buy fractional shares of valuable NFT art. This process increases liquidity and accessibility, providing an opportunity for many to invest in assets that would otherwise be unattainable. Moreover, in the DeFi (Decentralized Finance) landscape, NFTs are utilized as collateral for loans, further widening their application in the Web3 space.

NFTs in Intellectual Property:

With NFTs revolutionizing the digital realm, the issues of intellectual property rights have taken center stage. NFTs allow creators to tokenize their assets, enhancing the protection of their intellectual property and ensuring traceability. As exemplified by prominent cases like Hermès International and sportswear giant Nike, brands have successfully defended their IP rights against unauthorized NFT replicas.

Hermès won a precedent-setting lawsuit against MetaBirkin NFTs, fortifying their trademark rights. This case serves as a potential guideline for similar IP protection efforts in the NFT space. Nike, on the other hand, took action against StockX, a platform that created unauthorized Nike-branded NFTs. This highlighted how even renowned brands can be misused in the NFT space, emphasizing the need for robust IP regulations.

As we advance in the age of blockchain and NFTs, these cases underline the importance of striking a balance between fostering digital innovation and preserving existing IP rights as society journeys deeper into the digital age.

NFTs in Virtual Identities and Virtual Worlds:

With the digital frontier ever-expanding, the role of NFTs in defining virtual identities and carving out individual spaces in the metaverse is growing exponentially. These non-fungible tokens enable users to claim unique digital assets, such as avatars, virtual lands, and other digital properties, bringing a novel dimension of authenticity to the virtual world.

At the forefront of this evolution are virtual worlds like Decentraland, a blockchain-based metaverse, where NFTs find their most exciting and innovative uses. Users can purchase, trade, and sell parcels of virtual real estate, each represented as a unique NFT. This has given rise to a new form of economic activity, mimicking the tangible property market in a digital setting. NFT ownership within such metaverses can provide users with specific privileges, potential earnings, and social status.

In the wake of the recent launch of Apple's Vision Pro headset, the significance of NFTs in the metaverse has taken on even greater importance. Apple's VR headsets are designed to immerse users in these virtual lands, making the ownership of NFTs within such environments a more realistic and tactile experience. The boundary between the physical and digital worlds blurs, with NFTs serving as the bridge linking them.

Envisioning the Next Phase of NFTs

As we journey further into 2023, NFTs are reshaping the concepts of ownership, value attribution, and monetization across various sectors. The ripple effect is felt from the world of art to gaming, collectibles, finance, intellectual property, virtual identities, and even entire virtual universes, as NFTs present a treasure trove of novel opportunities and disrupt established norms. Tangible case studies - like Beeple's digital artwork, NBA Top Shot collectibles, and decentralized virtual realms - highlight the influence of NFTs in spearheading innovation and fostering engagement. With this emerging technology in its evolutionary phase, the anticipation is palpable as we look forward to discovering its untapped potential and future manifestations.

About Chain

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