Industry

Mar 21, 2024

How Women are Shaping the Future of Web3, NFTs and the Metaverse

The early female pioneers of computer science, such as Grace Hopper and Ada Lovelace, paved the way for the internet we know today with their groundbreaking work. Their accomplishments opened doors for all individuals to participate in the world of technology.

As we look to the future of the digital landscape, we see exciting opportunities in Web3 and cryptocurrencies that hold the promise of a more inclusive and decentralized world. While it is true that only 6% of CEOs in the crypto space are women, it is important to recognize the significant contributions that women have made in shaping this industry.

Despite the challenges they may face, women in Web3 have played a vital role in driving innovation and fostering diversity within the tech community. Their resilience and creativity have not only carved out spaces for themselves but have also pushed the boundaries of what is possible in this ever-evolving field.

In this article, we highlight five inspiring stories of women who are challenging stereotypes, overcoming barriers, and leading innovative advancements in Web3. These stories shed light on how they tackle obstacles and seize opportunities to shape the future of the internet.

Women Innovators Defying the Odds


Erica Kang (KryptoSeoul, BUIDL Asia)

Erica Kang, a renowned innovator in the Web3 space, exemplifies the impact women are making in this burgeoning industry. As the founder of KryptoSeoul and BUIDL Asia, she has been instrumental in propelling the growth and adoption of blockchain technology across Asia.

KryptoSeoul is a community-based initiative led by Kang, fostering knowledge sharing and collaboration amongst blockchain enthusiasts in South Korea and beyond. The platform facilitates regular meetings where members engage in insightful discussions about the latest trends and developments in the blockchain arena.

BUIDL Asia, on the other hand, is an annual conference held in Seoul, South Korea. Founded by Kang, this event brings together blockchain leaders from around the globe to share their insights and experiences with an Asian audience. The conference highlights include: engaging panel discussions, enlightening keynotes by industry veterans, and an opportunity for startups to pitch their projects to potential investors.

Kang's dedication to advancing Web3 does not stop at creating spaces for dialogue and learning. She has been instrumental in organizing various hackathons centered around blockchain technology.

One notable example is 'The BUIDL Seoul Hackathon', which encourages developers to create innovative applications using blockchain technology. This event provides a platform for budding developers to showcase their skills, gain exposure, network with industry professionals, and contribute to the development of Web3.

Besides hackathons, Kang also places strong emphasis on community building. She believes that fostering a sense of community among blockchain enthusiasts is vital for advancing Web3 technologies.

To this end, she regularly hosts meetups through KryptoSeoul where members can network with like-minded individuals and learn from industry experts. These gatherings have served as fertile ground for sparking collaborations that drive innovations within Web3.

Nicole Muniz (Yuga Labs, Bored Ape Yacht Club)

Nicole Muniz is a prime example of the influential roles women can have in the growing Web3 space. As the active CEO of Yuga Labs since 2021, she has not only guided one of the most well-known NFT projects in the industry but also played a key role in growing the brand’s valuation to $4 billion USD.

Her strategic moves included the acquisition of prominent NFT collections like CryptoPunks and Meebits, as well as integrating Beeple's Web3 project Wenew and its flagship NFT endeavor, 10KTF, into Yuga Labs' portfolio.

Under her leadership, Yuga Labs secured a substantial investment round of $450 million from leading venture capitalists. This financial boost supported the development and launch of The Otherside, a metaverse initiative by BAYC. Through these initiatives, Muniz not only enriched the BAYC narrative but also laid down a solid foundation for the brand's future direction. Muniz's contributions have significantly shaped Yuga Labs' trajectory, positioning it as a frontrunner in the Web3 domain.

Acknowledging the gender gap in Web3, Muniz has actively worked towards creating an inclusive environment that values and supports diversity within Yuga Labs and its projects.

Elizabeth Stark (Lightning Labs)

Elizabeth Stark, the CEO of Lightning Labs, stands as a key figure among women making significant impacts in the Web3 space. Her work at Lightning Labs has been instrumental in advancing Bitcoin's scalability, demonstrating the significance of women taking on technical roles in the industry.

She co-founded Lightning Labs with a mission to make Bitcoin transactions faster and cheaper. This objective stemmed from a critical issue faced by Bitcoin - limited scalability due to increasing transaction costs and slowing speeds.

Stark led her team to develop the Lightning Network, an off-chain scaling solution for Bitcoin. By creating a layer above the Bitcoin blockchain, they enabled faster transactions without compromising the security of the underlying network.

Her innovative work has played a crucial part in improving Bitcoin's usability, thus expanding its potential to serve as a mainstream mode of payment. Stark's accomplishments underscore how women innovators can drive progress in Web3, despite obstacles and disparities in representation.

Deborah Ojengbede (AFEN Blockchain Group)

Deborah Ojengbede is a leading figure in the Web3 space, particularly in Africa, where she leads the AFEN Blockchain Group. Her work focuses on using blockchain technology to drive economic growth and uplift marginalized communities. Ojengbede's approach includes:

  1. Education and Advocacy: Through AFEN, she works tirelessly to educate Africans about the potential of blockchain, enabling them to fully grasp how this technology can bring about positive change.
  2. Community Empowerment: AFEN aims to use blockchain for the betterment of communities by creating job opportunities and supporting local businesses.
  3. Blockchain Implementation: With Ojengbede at the helm, AFEN has actively participated in projects that apply blockchain solutions to real-world issues, such as improving transparency in educational credentials and strengthening the art and real estate sectors.

The focus on widespread adoption of blockchain reflects Ojengbede's dedication to not only advancing technology but also ensuring its relevance in driving social progress. Her work showcases how women innovators are not just involved in Web3 but are also leading the charge in using it for inclusive development and empowerment.

Caitlin Long (Custodia Bank)

Caitlin Long, a leading innovator in the Web3 arena, is making pivotal strides in integrating traditional finance with the burgeoning crypto sector. As the founder and CEO of Custodia Bank, Long uses her experience and expertise in both financial sectors to build bridges, fostering innovation and growth.

Custodia Bank, under Long's leadership, combines conventional finance stability with the disruptive potential of blockchain technology. This institution stands as the first crypto-native bank in Wyoming, USA, offering services that seamlessly combine traditional banking with decentralized finance.

Akin to pioneers like Erica Kang at BUIDL Asia and KryptoSeoul, Long navigates a path largely uncharted by women. Despite the disparity in representation within Web3 innovation, she embodies the determination and vision characteristic of women leaders in the field.

Long's work highlights an important aspect of Web3's evolution - collaboration. By connecting traditional finance with blockchain technology, she shows how sectors can both benefit from each other's strengths. It's this kind of synergy that not only drives Web3 forward but also creates opportunities for more inclusive and innovative ecosystems.

Women Driving Diversity in Web3 Startups

The landscape of Web3 startups presents a unique opportunity for fostering multiformity, positioning itself as a vibrant and inclusive industry. Current statistics reveal that only about 13% of Web3 startup founders are female, with a mere 10% of teams boasting gender-balanced compositions. Despite the stark underrepresentation, these figures underscore an important trend: women are not only entering the space but are establishing themselves as leaders and innovators.

Representation of Female Founders

The journey for female founders in Web3 is punctuated with unique experiences and narratives that often include overcoming biases and breaking through the proverbial glass ceiling. Their presence in leadership roles not only brings varied perspectives to the table but also serves as an inspiration for aspiring entrepreneurs in this male-dominated space.

Benefits of Diversity in Innovation

  • Cognitive Diversity: Teams consisting of individuals from different genders, backgrounds, and experiences are found to be more innovative. This cognitive diversity leads to a broader range of ideas and solutions.
  • Business Performance: Research by Credit Suisse has shown that companies with at least one female board member outperform those without any women in terms of return on equity and net income growth.
  • Market Insights: Women founders often bring insights that can better address market needs, including those of female consumers who are a significant yet sometimes overlooked demographic.

The path forward for Web3 startups involves not only inviting but integrating diverse talent into their core teams. By doing so, they unlock potential for more nuanced products and services that resonate with a wider audience. Women at the helm contribute indispensably to this innovation ecosystem, shaping an industry that is as varied in thought as it is ambitious in scope.

Advancing Inclusivity in Web3

Women leading the way in Web3 are challenging traditional norms and proving that diverse voices bring paramount value to the sector. With an increasing number of women entering this space - as founders, developers, artists, or investors - the landscape of Web3 is becoming more representative of global diversity.

Creating a more inclusive and equitable future for Web3 technologies ensures they are built not just for everyone but also by everyone. It's about harnessing the collective intelligence of all genders, races, and ethnicities to design a more sustainable and people-centric digital landscape.

About Chain

Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014. Chain offers builders in the Web3 industry services that help streamline the process of developing, and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more: https://chain.com.

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